Long-Term Mentorship

18 Months of Sustained Support — Because Change Takes Time

At PURE India Trust, we believe that a grant or a training alone is not enough. Real, lasting change requires consistent guidance, accountability, and community. That is why every participant in our programmes is paired with an experienced business mentor for 18 months — the full period it takes for a new business to stabilise and grow.

"My mentor called me every week for the first six months. When I faced a problem with a supplier, she connected me to someone who could help. I would not have survived year one without her." — Pushpa Meena, Entrepreneur, Tonk, Rajasthan

What Mentorship Includes

• 📞 Weekly Check-ins — Regular calls or visits to track progress and resolve blockers
• 📊 Financial Coaching — Bookkeeping basics, cash flow management, and reinvestment planning
• 🛒 Sales & Marketing Guidance — Pricing strategy, customer acquisition, and platform selling
• ⚖️ Legal & Compliance Support — Udyam registration, GST, bank accounts, and government scheme applications
• 🤝 Peer Network — Connecting mentees with the wider community of PURE India alumni
• 🎯 Goal Setting & Review — Quarterly milestones with structured review sessions

Our Mentor Network

Our mentors are experienced entrepreneurs, business professionals, and retired executives who volunteer their time and expertise. They are matched with mentees based on industry, geography, and business type to ensure the most relevant guidance.

Becoming a Mentor

If you have business experience and want to give back, we welcome you to join our mentor network. Mentors commit to a minimum of one call per week and two in-person visits over 18 months. Training and onboarding are provided by PURE India Trust.

The 18-Month Journey

1. Months 1–3 (Launch) — Daily handholding during the most critical launch phase
2. Months 4–6 (Stabilisation) — Weekly sessions focused on cash flow and first sales
3. Months 7–12 (Growth) — Bi-weekly mentorship focused on scaling and market expansion
4. Months 13–18 (Independence) — Monthly check-ins as the entrepreneur builds confidence and autonomy

Why 18 Months?

Research shows that most new businesses fail in the first two years — not due to lack of skill, but due to lack of support when challenges arise. Our 18-month model is designed specifically to cover this critical vulnerability window, ensuring every entrepreneur we invest in has the best possible chance of long-term success.